Touch your service

We created a comprehensive communication campaign for the ŠKODA Service mobile app.

IDEA

The first to reach a ŠKODA authorised service partner through the app is your index finger! That is why we used in both key visuals and a video spot a giant finger to tickle a service technician and make him laugh.

OBJECTIVES FOR USERS

Peace of mind on the road. With the ŠKODA Service mobile app, ŠKODA vehicle owners always have emergency advice and other practical tips at hand.

CLIENT’S OBJECTIVES

Increased awareness of the app and its dissemination through all of the car company’s markets. We targeted end customers primarily through the ŠKODA dealer network.

SPOT

We borrowed the technique of rotoscoping from the film Alois Nebel – tracing more than 270 frames of filmed material! The idea, screenplay, and direction came from Štěpán Zálešák.

01 Storyboard

02 Making Of

03 Film

04 Rotoskopie

SHOWROOM
COMMUNICATIONS

  • LEAFLET FOR END CUSTOMERS
  • HANG TAGS AND VISOR BROCHURES IN DISPLAY VEHICLES
  • Video spot

Visitors encounter our “Touch your service” campaign practically everywhere in ŠKODA showrooms through classic point-of-sale materials as well as seeing the spot on television screens.

ONLINECOMMUNICATIONS

  • DIRECT EMAIL TO END CUSTOMERS
  • INTERNET BANNERS
  • Spot

We prepared, too, a set of internet banners for ŠKODA dealers that can be placed on their websites. Of course, there was also a direct email to address customers.